MUMBAI: He was, arguably, the biggest Bollywood
superstar not long ago but with a few unsuccessful releases, a night
club brawl and now a scuffle with officials at a Mumbai cricket stadium
to his credit, Shah Rukh Khan's brand is losing sheen.
In the last couple of years, the actor has not signed any big brand endorsement deals although his portfolio still boasts of more than a dozen brands. People in the endorsement industry say that SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity.
"Controversy does not make for good brand endorsers and any marketer will keep away from a celebrity like that. Besides the controversies that have courted him recently, what is a bigger concern is that he is ageing and that does not bode well for multiple brands in India that want a youth connect," says Manish Porwal, MD, Alchemist, a talent management agency.
In the last couple of years, the actor has not signed any big brand endorsement deals although his portfolio still boasts of more than a dozen brands. People in the endorsement industry say that SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity.
"Controversy does not make for good brand endorsers and any marketer will keep away from a celebrity like that. Besides the controversies that have courted him recently, what is a bigger concern is that he is ageing and that does not bode well for multiple brands in India that want a youth connect," says Manish Porwal, MD, Alchemist, a talent management agency.
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